Over recent months the concept of ‘careersteading’ has received increasing attention amongst HR professionals.
Originally conceived in the USA, this idea focuses on a career-centred care approach to employees and potential employees – a perceived shift from the more traditional work field-focused initiatives often taken.
Businesses currently offer corporate career support via the pages of its online social presence, such as encouraging employees to interact with Facebook and LinkedIn groups and communities. However, ‘careersteaders’ will argue that business needs to do more to take direct control of social engagement in order to build loyalty from staff. This will enable businesses to show a nurturing, human side that helps to engage potential employees.
What Role Could HR Have in a Careersteading Shift?
HR Aspects Magazine spoke with Stewart Davis, Commercial Director at PayMatters Limited, who are a market leading and best value umbrella and accountancy service provider for contractors and freelancers. He said: “Creating a careerstead would essentially be more than just a hub for ‘soft’ social interaction. It would instead be an online area where an organisation could take advantage of the emergence of social media. This would allow conversation and involvement by working on an almost individual level with its employees, helping to moderate and drive debate at a career angle with emphasis on the personal engagement this offers.”
Mike Lee, Sales Director at PayMatters supports this view and looks forward to the increased interaction via the social media platform. “An organisation can be seen to be more caring and more hands on in terms of the support it can offer in the terms of career development for existing staff, which would in turn work as a PR boost in terms of how an organisation would look externally.”
PayMatters are APSCo accredited, professional passport approved and are business partners with the Institute Of Recruiters (IOR). PayMatters pride themselves on being fully HMRC compliant from an employers and employees NI, PAYE and expense perspective. For further information please contact Mike Lee, Sales Director on 07769 934842.