Posts by: Jim Baker
Can Wall Murals Inspire Your Brand Ambassadors?
Engaged employees help to build strong brands. Many companies focus most of their efforts on the outward-facing strategies associated with...
Women in Business Question the Peggy Olson Effect
Was Madmen’s Peggy Olson her own worst enemy? In the iconic TV series, set in Madison Avenue’s advertising world from the early 60s to...
Driver Fatigue: Are You Looking After Your Staff?
The Department of Transport has released new figures that suggest driver fatigue is responsible for more accidents on the UK’s roads than...
Leadership: Should You Focus on Purpose Over Profit?
To what extent should businesses focus on purpose beyond profit? Last year, the Financial Times highlighted the paradox that the most...
Adaptability: Is it More Important Than Experience?
In his book, Outliers, Malcolm Gladwell has written about the 10,000-hour rule. This is the idea that world-class talents only achieve...
